Volume 29; Issue 6

Marketing Science

Volume 29; Issue 6
1

The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling

Fay, Scott, Xie, Jinhong
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 213 KB
english, 2010
3

The Sealed-Bid Abstraction in Online Auctions

Zeithammer, Robert, Adams, Christopher
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 348 KB
english, 2010
5

Commentary —Do Bids Equal Values on eBay?

Hortaçsu, Ali, Nielsen, Eric R.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 100 KB
english, 2010
7

Online Demand Under Limited Consumer Search

Kim, Jun B., Albuquerque, Paulo, Bronnenberg, Bart J.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 335 KB
english, 2010
8

Estimating Cannibalization Rates for Pioneering Innovations

van Heerde, Harald J., Srinivasan, Shuba, Dekimpe, Marnik G.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 364 KB
english, 2010
9

Optimal Reverse-Pricing Mechanisms

Spann, Martin, Zeithammer, Robert, Häubl, Gerald
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 249 KB
english, 2010
10

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Fader, Peter S., Hardie, Bruce G. S., Shang, Jen
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 1.30 MB
english, 2010
11

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer–Supplier Exchange

Wang, Qiong, Kayande, Ujwal, Jap, Sandy
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 241 KB
english, 2010
13

Search and Choice in Online Consumer Auctions

Haruvy, Ernan, Popkowski Leszczyc, Peter T. L.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 198 KB
english, 2010
14

Optimal Reverse Channel Structure for Consumer Product Returns

Shulman, Jeffrey D., Coughlan, Anne T., Savaskan, R. Canan
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 249 KB
english, 2010
16

Editorial —It's Never Good-bye to Marketing Science

Bradlow, Eric T.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 72 KB
english, 2010
17

Focus on Authors

Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 106 KB
english, 2010