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Volume 30; Issue 3
Main
Marketing Science
Volume 30; Issue 3
Marketing Science
Volume 30; Issue 3
1
Crisis and Consumption Smoothing
Dutt, P.
,
Padmanabhan, V.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 216 KB
Your tags:
english, 2011
2
A Regime-Switching Model of Cyclical Category Buying
Park, Sungho
,
Gupta, Sachin
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 409 KB
Your tags:
english, 2011
3
Online Display Advertising: Targeting and Obtrusiveness
Goldfarb, Avi
,
Tucker, Catherine
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 274 KB
Your tags:
english, 2011
4
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Landwehr, Jan R.
,
Labroo, Aparna A.
,
Herrmann, Andreas
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 451 KB
Your tags:
english, 2011
5
A Dynamic Model of Sponsored Search Advertising
Yao, Song
,
Mela, Carl F.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 368 KB
Your tags:
english, 2011
6
Commentary —Discussion of “Online Display Advertising: Targeting and Obtrusiveness” by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 111 KB
Your tags:
english, 2011
7
Rejoinder —Implications of “Online Display Advertising: Targeting and Obtrusiveness”
Goldfarb, Avi
,
Tucker, Catherine
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2011
8
Commentary —When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
Lodish, Leonard M.
,
Reed, Americus
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 111 KB
Your tags:
english, 2011
9
The Seeds of Negativity: Knowledge and Money
Lovett, Mitchell J.
,
Shachar, Ron
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 263 KB
Your tags:
english, 2011
10
Multiple-Constraint Choice Models with Corner and Interior Solutions
Satomura, Takuya
,
Kim, Jaehwan
,
Allenby, Greg M.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 218 KB
Your tags:
english, 2011
11
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
Braun, Michael
,
Bonfrer, André
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 658 KB
Your tags:
english, 2011
12
Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
Singh, Surendra N.
,
Hillmer, Steve
,
Wang, Ze
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 263 KB
Your tags:
english, 2011
13
Commentary —Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
Duan, Jason A.
,
McAlister, Leigh
,
Sinha, Shameek
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 271 KB
Your tags:
english, 2011
14
Focus on Authors
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 101 KB
Your tags:
english, 2011
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