Volume 30; Issue 3

Marketing Science

Volume 30; Issue 3
1

Crisis and Consumption Smoothing

Dutt, P., Padmanabhan, V.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 216 KB
english, 2011
2

A Regime-Switching Model of Cyclical Category Buying

Park, Sungho, Gupta, Sachin
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 409 KB
english, 2011
3

Online Display Advertising: Targeting and Obtrusiveness

Goldfarb, Avi, Tucker, Catherine
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 274 KB
english, 2011
5

A Dynamic Model of Sponsored Search Advertising

Yao, Song, Mela, Carl F.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 368 KB
english, 2011
9

The Seeds of Negativity: Knowledge and Money

Lovett, Mitchell J., Shachar, Ron
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 263 KB
english, 2011
10

Multiple-Constraint Choice Models with Corner and Interior Solutions

Satomura, Takuya, Kim, Jaehwan, Allenby, Greg M.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 218 KB
english, 2011
12

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Singh, Surendra N., Hillmer, Steve, Wang, Ze
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 263 KB
english, 2011
14

Focus on Authors

Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 101 KB
english, 2011