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Volume 14; Issue 1
Main
Marketing Theory
Volume 14; Issue 1
Marketing Theory
Volume 14; Issue 1
1
The value of value in CCT
Venkatesh, A.
,
Penaloza, L.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 155 KB
Your tags:
english, 2014
2
Value-in-disposition: Exploring how consumers derive value from disposition of possessions
Ture, M.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 227 KB
Your tags:
english, 2014
3
Value in marketing: Toward sociocultural perspectives
Karababa, E.
,
Kjeldgaard, D.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2014
4
Practitioner accounts and knowledge production: An analysis of three marketing discourses
Ardley, B. C.
,
Quinn, L.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 253 KB
Your tags:
english, 2014
5
The rhetoric of managed contagion: Metaphor and agency in the discourse of viral marketing
Miles, C.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 208 KB
Your tags:
english, 2014
6
Positioning consumption: A practice theoretical approach to contested consumption and media discourse
Keller, M.
,
Halkier, B.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 252 KB
Your tags:
english, 2014
7
Connecting contexts: A Badiouian epistemology for consumer culture theory
Earley, A.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 331 KB
Your tags:
english, 2014
8
Market-widening: Shaping total market demand for French and American bicycles circa 1890
Burr, T. C.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 321 KB
Your tags:
english, 2014
9
Rudiments of a value praxeology
Arnould, E. J.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 113 KB
Your tags:
english, 2014
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