Volume 14; Issue 1

Marketing Theory

Volume 14; Issue 1
1

The value of value in CCT

Venkatesh, A., Penaloza, L.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 155 KB
english, 2014
2

Value-in-disposition: Exploring how consumers derive value from disposition of possessions

Ture, M.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 227 KB
english, 2014
3

Value in marketing: Toward sociocultural perspectives

Karababa, E., Kjeldgaard, D.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 162 KB
english, 2014
4

Practitioner accounts and knowledge production: An analysis of three marketing discourses

Ardley, B. C., Quinn, L.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 253 KB
english, 2014
5

The rhetoric of managed contagion: Metaphor and agency in the discourse of viral marketing

Miles, C.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 208 KB
english, 2014
7

Connecting contexts: A Badiouian epistemology for consumer culture theory

Earley, A.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 331 KB
english, 2014
8

Market-widening: Shaping total market demand for French and American bicycles circa 1890

Burr, T. C.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 321 KB
english, 2014
9

Rudiments of a value praxeology

Arnould, E. J.
Journal:
Marketing Theory
Year:
2014
Language:
english
File:
PDF, 113 KB
english, 2014