Volume 3; Issue 1

Main
Marketing Theory
Volume 3; Issue 1

Marketing Theory

Volume 3; Issue 1

1

Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View

Gouthier, Matthias, Schmid, Stefan

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 177 KB

english, 2003

2

Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model

Van Durme, Joël, Brodie, Roderick J., Redmore, David

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 158 KB

english, 2003

3

Relationship Marketing and Customer Satisfaction: An Information Economics Perspective

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 196 KB

english, 2003

4

Relationship Marketing: It all Happens here and now!

Gummesson, Evert

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 64 KB

english, 2003

5

Relationship Marketing: Looking Back, Looking Forward

Ballantyne, David, Christopher, Martin, Payne, Adrian

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 94 KB

english, 2003

6

Professional Interaction: Exploring the Concept of Attraction

Harris, Lloyd C., O'Malley, Lisa, Patterson, Maurice

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 186 KB

english, 2003

7

Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships

Berghäll, Sami

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 185 KB

english, 2003

8

Back to the Future: Divergence in Relationship Marketing Research

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 120 KB

english, 2003

9

B2B `Relationships' - A Social Construction of Reality?: A Study of Marks and Spencer and One of its Major Suppliers

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 138 KB

english, 2003

10

Value Exchange as the Foundation Stone of Relationship Marketing

Wilson, David T.

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 63 KB

english, 2003

11

A View from the Edge

Wilkinson, lan, Young, Louise

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 66 KB

english, 2003

12

Introduction to the Special Issue on Conceptual Developments in Relationship Marketing

Brodie, Rod, Coviello, Nicole, Bliemel, Friedhelm

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 47 KB

english, 2003

13

Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?

Grönroos, Christian

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 65 KB

english, 2003