Volume 1987; Issue 54

1

Masthead

Year:
1987
File:
PDF, 31 KB
1987
2

Editors' notes

Year:
1987
Language:
english
File:
PDF, 174 KB
english, 1987
3

Viewing the world without IVY-covered glasses

Year:
1987
Language:
english
File:
PDF, 787 KB
english, 1987
4

Exploring institutional images through focus group interviews

Year:
1987
Language:
english
File:
PDF, 607 KB
english, 1987
5

Assessing the market potential for new programs

Year:
1987
Language:
english
File:
PDF, 714 KB
english, 1987
6

Describing patterns of competition

Year:
1987
Language:
english
File:
PDF, 779 KB
english, 1987
7

Positioning and trade-off analysis

Year:
1987
Language:
english
File:
PDF, 763 KB
english, 1987
8

Balancing price and value

Year:
1987
Language:
english
File:
PDF, 654 KB
english, 1987
9

Identifying market segments

Year:
1987
Language:
english
File:
PDF, 503 KB
english, 1987
10

Developing and implementing a marketing plan

Year:
1987
Language:
english
File:
PDF, 514 KB
english, 1987
11

Selected references on market research in higher education

Year:
1987
Language:
english
File:
PDF, 137 KB
english, 1987