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Volume 10; Issue 5
Main
Psychology and Marketing
Volume 10; Issue 5
Psychology and Marketing
Volume 10; Issue 5
1
Masthead
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 70 KB
Your tags:
english, 1993
2
Prediction of choice in a technically complex, essentially intangible, highly experiential, and rapidly evolving consumer product
Rajan Nataraajan
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 819 KB
Your tags:
english, 1993
3
Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans
Wei-Na Lee
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 1.13 MB
Your tags:
english, 1993
4
Social values and female fashion leadership: A cross-cultural study
Ronald E. Goldsmith
,
Jon B. Freiden
,
Jacqueline C. Kilsheimer
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 899 KB
Your tags:
english, 1993
5
Value choice, demographics, and life satisfaction
Kau Ah Keng
,
Charles Yang
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 1.18 MB
Your tags:
english, 1993
6
An extension of the congruence hypothesis: The effects of real products, branching format, similarity, and involvement
Elizabeth Cooper-Martin
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 893 KB
Your tags:
english, 1993
7
Expectations and product performance as determinants of satisfaction for a high-involvement purchase
Paul G. Patterson
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 982 KB
Your tags:
english, 1993
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