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Volume 11; Issue 5
Main
Psychology and Marketing
Volume 11; Issue 5
Psychology and Marketing
Volume 11; Issue 5
1
Masthead
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 70 KB
Your tags:
english, 1994
2
The matchup effect of spokesperson and product congruency: A schema theory interpretation
James Lynch
,
Drue Schuler
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.85 MB
Your tags:
english, 1994
3
Deciphering dyads: Concepts, methods, and controversies in relational research
Wilton Thomas Anderson
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.27 MB
Your tags:
english, 1994
4
The unique predictive ability of sex-role identity in explaining women's response to advertising
Lynn J. Jaffe
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 982 KB
Your tags:
english, 1994
5
The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates
Paul M. Biner
,
Heath J. Kidd
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 678 KB
Your tags:
english, 1994
6
The role of affective and cognitive decision-making processes during questionnaire completion
James G. Helgeson
,
Michael L. Ursic
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.09 MB
Your tags:
english, 1994
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