Volume 11; Issue 6

Psychology and Marketing

Volume 11; Issue 6
1

Masthead

Year:
1994
Language:
english
File:
PDF, 70 KB
english, 1994
2

A process model of the effects of price promotions on brand image

Year:
1994
Language:
english
File:
PDF, 1.43 MB
english, 1994
3

Increasing repurchase rates: A reappraisal of coupon effects

Year:
1994
Language:
english
File:
PDF, 995 KB
english, 1994
4

Psychological associations with shopping: A moderator variable perspective

Year:
1994
Language:
english
File:
PDF, 1.10 MB
english, 1994
5

Congruence between spokesperson and product type: A matchup hypothesis perspective

Year:
1994
Language:
english
File:
PDF, 1.19 MB
english, 1994