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Volume 11; Issue 6
Main
Psychology and Marketing
Volume 11; Issue 6
Psychology and Marketing
Volume 11; Issue 6
1
Masthead
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 70 KB
Your tags:
english, 1994
2
A process model of the effects of price promotions on brand image
Kenneth A. Hunt
,
Susan M. Keaveney
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.43 MB
Your tags:
english, 1994
3
Increasing repurchase rates: A reappraisal of coupon effects
Dr. Judy F. Graham
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 995 KB
Your tags:
english, 1994
4
Psychological associations with shopping: A moderator variable perspective
William J. McDonald
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.10 MB
Your tags:
english, 1994
5
Congruence between spokesperson and product type: A matchup hypothesis perspective
Michael A. Kamins
,
Kamal Gupta
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.19 MB
Your tags:
english, 1994
6
Uncertainty orientation: Expalaining diffeerences in purchase involvement and external search
J. Brock Smith
,
Julia M. Bristor
Journal:
Psychology and Marketing
Year:
1994
Language:
english
File:
PDF, 1.29 MB
Your tags:
english, 1994
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