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Volume 21; Issue 3
Main
Psychology and Marketing
Volume 21; Issue 3
Psychology and Marketing
Volume 21; Issue 3
1
The effect of information overload on consumer choice quality in an on-line environment
Byung-Kwan Lee
,
Wei-Na Lee
Journal:
Psychology and Marketing
Year:
2004
Language:
english
File:
PDF, 146 KB
Your tags:
english, 2004
2
The effects of consumer knowledge on responses to event sponsorships
Donald P. Roy
,
T. Bettina Cornwell
Journal:
Psychology and Marketing
Year:
2004
Language:
english
File:
PDF, 137 KB
Your tags:
english, 2004
3
Same or different? How distance and variation affect similarity judgments
Changjo Yoo
,
Deborah J. MacInnis
Journal:
Psychology and Marketing
Year:
2004
Language:
english
File:
PDF, 192 KB
Your tags:
english, 2004
4
Improving product instruction compliance: “If you tell me why, I might comply”
Valerie A. Taylor
,
Amanda B. Bower
Journal:
Psychology and Marketing
Year:
2004
Language:
english
File:
PDF, 127 KB
Your tags:
english, 2004
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