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Volume 22; Issue 5
Main
Psychology and Marketing
Volume 22; Issue 5
Psychology and Marketing
Volume 22; Issue 5
1
Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value
Devon DelVecchio
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 205 KB
Your tags:
english, 2005
2
Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction
Christian Homburg
,
Ruth M. Stock
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 171 KB
Your tags:
english, 2005
3
Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream
Gillian K. Oakenfull
,
Timothy B. Greenlee
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 127 KB
Your tags:
english, 2005
4
Consumer responses to gift receipt in business-to-consumer contexts
H. Onur Bodur
,
Bianca Grohmann
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 96 KB
Your tags:
english, 2005
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