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Volume 25; Issue 2
Main
Psychology and Marketing
Volume 25; Issue 2
Psychology and Marketing
Volume 25; Issue 2
1
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Arch G. Woodside
,
Suresh Sood
,
Kenneth E. Miller
Journal:
Psychology and Marketing
Year:
2008
Language:
english
File:
PDF, 496 KB
Your tags:
english, 2008
2
The effects of visual and verbal information on attitudes and purchase intentions in internet shopping
Minjeong Kim
,
Sharron Lennon
Journal:
Psychology and Marketing
Year:
2008
Language:
english
File:
PDF, 420 KB
Your tags:
english, 2008
3
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Brian D. Till
,
Sarah M. Stanley
,
Randi Priluck
Journal:
Psychology and Marketing
Year:
2008
Language:
english
File:
PDF, 282 KB
Your tags:
english, 2008
4
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Yong Jian Wang
,
Michael S. Minor
Journal:
Psychology and Marketing
Year:
2008
Language:
english
File:
PDF, 383 KB
Your tags:
english, 2008
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