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Volume 26; Issue 4
Main
Psychology and Marketing
Volume 26; Issue 4
Psychology and Marketing
Volume 26; Issue 4
1
The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition
Xiaoli Nan
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2009
2
Consumer decision making and variety of offerings: The effect of attribute alignability
Andreas Herrmann
,
Mark Heitmann
,
Robert Morgan
,
Stephan C. Henneberg
,
Jan Landwehr
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 203 KB
Your tags:
english, 2009
3
Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Barbara A. Lafferty
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 188 KB
Your tags:
english, 2009
4
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Franz-Rudolf Esch
,
Bernd H. Schmitt
,
Joern Redler
,
Tobias Langner
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 131 KB
Your tags:
english, 2009
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