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Volume 26; Issue 5
Main
Psychology and Marketing
Volume 26; Issue 5
Psychology and Marketing
Volume 26; Issue 5
1
Marketing movies: An introduction to the special issue
Steven R. Pritzker
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 38 KB
Your tags:
english, 2009
2
Cinematic success criteria and their predictors: The art and business of the film industry
Dean Keith Simonton
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 121 KB
Your tags:
english, 2009
3
Creativity and integrity: Marketing the “in development” screenplay
Brooks Ferguson
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 551 KB
Your tags:
english, 2009
4
Values of protagonists in best pictures and blockbusters: Implications for marketing
Douglas Charles Beckwith
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 119 KB
Your tags:
english, 2009
5
Do experts and novices evaluate movies the same way?
Jonathan A. Plucker
,
James C. Kaufman
,
Jason S. Temple
,
Meihua Qian
Journal:
Psychology and Marketing
Year:
2009
Language:
english
File:
PDF, 65 KB
Your tags:
english, 2009
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