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Volume 27; Issue 1
Main
Psychology and Marketing
Volume 27; Issue 1
Psychology and Marketing
Volume 27; Issue 1
1
Public commitment as a motivator for weight loss
Prashanth U. Nyer
,
Stephanie Dellande
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 80 KB
Your tags:
english, 2010
2
Value-driven Internet shopping: The mental accounting theory perspective
Sumeet Gupta
,
Hee-Woong Kim
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 122 KB
Your tags:
english, 2010
3
How price increases affect future purchases: The role of mental budgeting, income, and framing
Christian Homburg
,
Nicole Koschate
,
Dirk Totzek
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 115 KB
Your tags:
english, 2010
4
Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance
Tsung-Chi Liu
,
Chung-Yu Wang
,
Li-Wei Wu
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 95 KB
Your tags:
english, 2010
5
Salespersons' self-monitoring: Direct, indirect, and moderating effects on salespersons' organizational citizenship behavior
Belén Bande Vilela
,
José Antonio Varela González
,
Pilar Fernández Ferrín
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 112 KB
Your tags:
english, 2010
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