Volume 27; Issue 6

Psychology and Marketing

Volume 27; Issue 6
2

Selling stories: Harry Potter and the marketing plot

Year:
2010
Language:
english
File:
PDF, 92 KB
english, 2010
3

Brand-self identity narratives in the James Bond movies

Year:
2010
Language:
english
File:
PDF, 66 KB
english, 2010
4

Evolutionary branding

Year:
2010
Language:
english
File:
PDF, 216 KB
english, 2010
7

Brand consumption and narrative of the self

Year:
2010
Language:
english
File:
PDF, 76 KB
english, 2010