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Volume 27; Issue 6
Main
Psychology and Marketing
Volume 27; Issue 6
Psychology and Marketing
Volume 27; Issue 6
1
Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
Arch G. Woodside
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 67 KB
Your tags:
english, 2010
2
Selling stories: Harry Potter and the marketing plot
Stephen Brown
,
Anthony Patterson
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2010
3
Brand-self identity narratives in the James Bond movies
Holly Cooper
,
Sharon Schembri
,
Dale Miller
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 66 KB
Your tags:
english, 2010
4
Evolutionary branding
Elizabeth C. Hirschman
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 216 KB
Your tags:
english, 2010
5
Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
Oliver Koll
,
Sylvia von Wallpach
,
Maria Kreuzer
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 184 KB
Your tags:
english, 2010
6
Creating visual narrative art for decoding stories that consumers and brands tell
Carol M. Megehee
,
Arch G. Woodside
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 2.12 MB
Your tags:
english, 2010
7
Brand consumption and narrative of the self
Sharon Schembri
,
Bill Merrilees
,
Stine Kristiansen
Journal:
Psychology and Marketing
Year:
2010
Language:
english
File:
PDF, 76 KB
Your tags:
english, 2010
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