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Volume 29; Issue 6
Main
Psychology and Marketing
Volume 29; Issue 6
Psychology and Marketing
Volume 29; Issue 6
1
How Mental Simulations of the Future and Message-Induced Expectations Influence Purchasing Goals
Ian M. Handley
,
R. Justin Goss
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 558 KB
Your tags:
english, 2012
2
Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior
Sebastian Berger
,
Udo Wagner
,
Christopher Schwand
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 1.23 MB
Your tags:
english, 2012
3
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
Jan R. Landwehr
,
Daniel Wentzel
,
Andreas Herrmann
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 804 KB
Your tags:
english, 2012
4
Transformational Leadership: Managing the Twenty-First Century Sales Force
Brent Smith
,
Trina Larsen Andras
,
Bert Rosenbloom
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 684 KB
Your tags:
english, 2012
5
Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment
Steffen Jahn
,
Hansjoerg Gaus
,
Tina Kiessling
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 738 KB
Your tags:
english, 2012
6
Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity
Arch G. Woodside
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 621 KB
Your tags:
english, 2012
7
Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
Frank Huber
,
Sören Köcher
,
Johannes Vogel
,
Frederik Meyer
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 700 KB
Your tags:
english, 2012
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