Volume 29; Issue 6

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Psychology and Marketing
Volume 29; Issue 6

Psychology and Marketing

Volume 29; Issue 6

1

How Mental Simulations of the Future and Message-Induced Expectations Influence Purchasing Goals

Ian M. Handley, R. Justin Goss

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 558 KB

english, 2012

2

Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior

Sebastian Berger, Udo Wagner, Christopher Schwand

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 1.23 MB

english, 2012

3

The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences

Jan R. Landwehr, Daniel Wentzel, Andreas Herrmann

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 804 KB

english, 2012

4

Transformational Leadership: Managing the Twenty-First Century Sales Force

Brent Smith, Trina Larsen Andras, Bert Rosenbloom

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 684 KB

english, 2012

5

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Steffen Jahn, Hansjoerg Gaus, Tina Kiessling

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 738 KB

english, 2012

6

Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity

Arch G. Woodside

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 621 KB

english, 2012

7

Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis

Frank Huber, Sören Köcher, Johannes Vogel, Frederik Meyer

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 700 KB

english, 2012