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Volume 30; Issue 8
Main
Psychology and Marketing
Volume 30; Issue 8
Psychology and Marketing
Volume 30; Issue 8
1
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Baek, Tae Hyun
,
Reid, Leonard N.
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 814 KB
Your tags:
english, 2013
2
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Albrecht, Carmen-Maria
,
Backhaus, Christof
,
Gurzki, Hannes
,
Woisetschläger, David M.
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 562 KB
Your tags:
english, 2013
3
Toward Consumption Reduction: An Environmentally Motivated Perspective
Egea, José Manuel Ortega
,
de Frutos, Nieves García
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 830 KB
Your tags:
english, 2013
4
Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework
Ha, Young Wook
,
Park, Myeong Cheol
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 387 KB
Your tags:
english, 2013
5
Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships
Lambert, Aliette
,
Desmond, John
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 265 KB
Your tags:
english, 2013
6
Virtual Bundling with Quantity Discounts: When Low Purchase Price Does Not Lead to Smart-Shopper Feelings
de Pechpeyrou, Pauline
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 1.33 MB
Your tags:
english, 2013
7
The Influence of Cognitive Dissonance on Retail Product Returns
Powers, Thomas L.
,
Jack, Eric P.
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 441 KB
Your tags:
english, 2013
8
Great by Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All, by J. Collins and M. T. Hansen. HarperCollins Publishers, New York, 2011, 304 pp.
Gentry, Lance C.
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 138 KB
Your tags:
english, 2013
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