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Volume 31; Issue 12
Main
Psychology and Marketing
Volume 31; Issue 12
Psychology and Marketing
Volume 31; Issue 12
1
Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity
Herm, Steffen
,
Möller, Jana
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 567 KB
Your tags:
english, 2014
2
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
Olsen, Lars Erling
,
Samuelsen, Bendik Meling
,
Gaustad, Tarje
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 339 KB
Your tags:
english, 2014
3
Viewing Responsible Consumption as a Personal Project
Valor, Carmen
,
Carrero, Isabel
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 202 KB
Your tags:
english, 2014
4
“My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects
Nagy, Peter
,
Koles, Bernadett
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 218 KB
Your tags:
english, 2014
5
The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation
Nguyen, Helena
,
Groth, Markus
,
Walsh, Gianfranco
,
Hennig-Thurau, Thorsten
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 399 KB
Your tags:
english, 2014
6
The Effects of Superstition on Choice and Latency
Ang, Swee Hoon
,
Lai, Wai Kit
,
Leong, Siew Meng
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 331 KB
Your tags:
english, 2014
7
The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals
Wauters, Birgit
,
Brengman, Malaika
,
Mahama, Fuseina
Journal:
Psychology and Marketing
Year:
2014
Language:
english
File:
PDF, 796 KB
Your tags:
english, 2014
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