Volume 31; Issue 12

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Psychology and Marketing
Volume 31; Issue 12

Psychology and Marketing

Volume 31; Issue 12

1

Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity

Herm, Steffen, Möller, Jana

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 567 KB

english, 2014

2

Same Service, Different Ad Claims: The Moderating Role of Need for Cognition

Olsen, Lars Erling, Samuelsen, Bendik Meling, Gaustad, Tarje

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 339 KB

english, 2014

3

Viewing Responsible Consumption as a Personal Project

Valor, Carmen, Carrero, Isabel

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 202 KB

english, 2014

4

“My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects

Nagy, Peter, Koles, Bernadett

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 218 KB

english, 2014

5

The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation

Nguyen, Helena, Groth, Markus, Walsh, Gianfranco, Hennig-Thurau, Thorsten

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 399 KB

english, 2014

6

The Effects of Superstition on Choice and Latency

Ang, Swee Hoon, Lai, Wai Kit, Leong, Siew Meng

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 331 KB

english, 2014

7

The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals

Wauters, Birgit, Brengman, Malaika, Mahama, Fuseina

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 796 KB

english, 2014