Volume 6; Issue 4

Psychology and Marketing

Volume 6; Issue 4
1

Masthead

Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 68 KB
english, 1989
2

Introduction

Melvin T. Stith
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 82 KB
english, 1989
3

Race, sex, and fashion innovativeness: A replication

Melvin T. Stith, Ronald E. Goldsmith
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 771 KB
english, 1989
4

Middle-class black consumers and intensity of ethnic identification

Jerome D. Williams, William J. Qualls
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 1.24 MB
english, 1989
5

Viewers' processing of Actor's race and message claims in advertising stimuli

Tommy E. Whittler
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 1.26 MB
english, 1989