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Volume 6; Issue 4
Main
Psychology and Marketing
Volume 6; Issue 4
Psychology and Marketing
Volume 6; Issue 4
1
Masthead
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 68 KB
Your tags:
english, 1989
2
Introduction
Melvin T. Stith
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 82 KB
Your tags:
english, 1989
3
Race, sex, and fashion innovativeness: A replication
Melvin T. Stith
,
Ronald E. Goldsmith
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 771 KB
Your tags:
english, 1989
4
Middle-class black consumers and intensity of ethnic identification
Jerome D. Williams
,
William J. Qualls
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 1.24 MB
Your tags:
english, 1989
5
Viewers' processing of Actor's race and message claims in advertising stimuli
Tommy E. Whittler
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 1.26 MB
Your tags:
english, 1989
6
Black and white response to culturally targeted television commercials: A values-based approach
Robert E. Pitts
,
D. Joel Whalen
,
Robert O'Keefe
,
Vernon Murray
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 972 KB
Your tags:
english, 1989
7
Initial impressions in the retail environment: A comparison of black and white perceptions
Michael S. Latour
,
Tony L. Henthorne
,
Alvin J. Williams
Journal:
Psychology and Marketing
Year:
1989
Language:
english
File:
PDF, 938 KB
Your tags:
english, 1989
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