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Volume 8; Issue 1
Main
Psychology and Marketing
Volume 8; Issue 1
Psychology and Marketing
Volume 8; Issue 1
1
Masthead
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 66 KB
Your tags:
english, 1991
2
Advertisement pacing and the learning of marketing information by the elderly
Elizabeth E. Ensley
,
William M. Pride
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 1018 KB
Your tags:
english, 1991
3
Purchases and complaints: A logit-model analysis
Kjell Grønhaug
,
Olav Kvitastein
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 783 KB
Your tags:
english, 1991
4
Using rank values as an interval scale
Grahame R. Dowling
,
David F. Midgley
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 302 KB
Your tags:
english, 1991
5
Scarcity effects on value: A quantitative review of the commodity theory literature
Dr. Michael Lynn
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 804 KB
Your tags:
english, 1991
6
The impact of moods generated by television programs on responses to advertising
Mahima Mathur
,
Amitava Chattopadhyay
Journal:
Psychology and Marketing
Year:
1991
Language:
english
File:
PDF, 1.10 MB
Your tags:
english, 1991
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