Volume 9; Issue 3

Psychology and Marketing

Volume 9; Issue 3
1

Masthead

Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 79 KB
english, 1992
2

Husband-wife innovative consumer decision making: Exploring the effect of family power

David J. Burns
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 954 KB
english, 1992
4

Prior involvement and incentives to pay attention to information

Dr. Richard Heslin, Blair T. Johnson
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 586 KB
english, 1992
5

An examination of the validity of direct product perceptions

Michael D. Johnson, David A. Home
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 967 KB
english, 1992
6

Implementing the concept of transformational advertising

David A. Aaker, Douglas M. Stayman
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 1.05 MB
english, 1992