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Volume 9; Issue 3
Main
Psychology and Marketing
Volume 9; Issue 3
Psychology and Marketing
Volume 9; Issue 3
1
Masthead
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 79 KB
Your tags:
english, 1992
2
Husband-wife innovative consumer decision making: Exploring the effect of family power
David J. Burns
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 954 KB
Your tags:
english, 1992
3
Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers
Jerry B. Gotlieb
,
John L. Schlacter
,
Robert D. St. Louis
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 1.13 MB
Your tags:
english, 1992
4
Prior involvement and incentives to pay attention to information
Dr. Richard Heslin
,
Blair T. Johnson
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 586 KB
Your tags:
english, 1992
5
An examination of the validity of direct product perceptions
Michael D. Johnson
,
David A. Home
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 967 KB
Your tags:
english, 1992
6
Implementing the concept of transformational advertising
David A. Aaker
,
Douglas M. Stayman
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 1.05 MB
Your tags:
english, 1992
7
A comment on “using rank values as an interval scale” by dowling and midgley
Patrick L. Brockett
,
Linda L. Golden
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 456 KB
Your tags:
english, 1992
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