Volume 17; Issue 3

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Public Relations Review
Volume 17; Issue 3

Public Relations Review

Volume 17; Issue 3

1

Public relations and marketing: Dividing the conceptual domain and operational turf

Glen M. Broom, Martha M. Lauzen, Kerry Tucker

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 516 KB

english, 1991

2

Public relations and marketing: An overview

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 205 KB

english, 1991

3

Marketing communications in the post-advertising era

Robert L. Dilenschneider

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 789 KB

english, 1991

4

Integrated marketing communications: A new master's degree concept

Clarke Caywood, Raymond Ewing

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 619 KB

english, 1991

5

Imperialism and encroachment in public relations

Martha M. Lauzen

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 825 KB

english, 1991

6

Conceptual differences in public relations and marketing: The case of health-care organizations

James E. Grunig, Larissa A. Grunig

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 1.66 MB

english, 1991

7

Corporate organizing strategies and the scope of public relations departments

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 1.02 MB

english, 1991

8

Communication functions performed by public relations and marketing practitioners

Christopher H. Spicer

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 986 KB

english, 1991

9

The marketer's guide to public relations: How today's top companies are using the new public relations to gain a competitive edge: Thomas L. Harris New York, NY: John Wiley & Sons, 1991, $27.95

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 226 KB

english, 1991

10

International marketing strategies: Erik Wiklund New York: McGraw-Hill, 195 pp.

Stephen H. Baer

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 156 KB

english, 1991

11

Public relations in practice: Danny Moss, Editor London and New York: Routledge, 1990, 209 pp.

Melvin L. Sharpe

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 149 KB

english, 1991

12

FDR and the news media: Betty Houchin Winfield Urbana and Chicago: University of Illinois Press, 1990

Frank Winston Wylie

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 244 KB

english, 1991

13

Television access and political power: The networks, the presidency, and the ‘loyal opposition’: Joe S. Foote New York: Praeger, 1990, 212 pp., $42.95

William A. Mulligan

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 162 KB

english, 1991

14

Political quotations: Daniel B. Baker, Editor Detroit: Gail Research Inc., 1990

Frank Winston Wylie

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 156 KB

english, 1991

15

Future work: Joseph F. Coates, Jennifer Jarratt, and John B. Mahaffie San Francisco: Jossey-Bass Inc., 1990,418 pp., $42.50

Stephen H. Baer

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 144 KB

english, 1991

16

Morality and the law: Robert M. Baird and Stuart E. Rosenbaum, Editors Buffalo, NY: Prometheus Books, 1988, 148 pp.

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 143 KB

english, 1991

17

Software reviews

Journal:

Public Relations Review

Year:

1991

Language:

english

File:

PDF, 742 KB

english, 1991