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Volume 17; Issue 3
Main
Public Relations Review
Volume 17; Issue 3
Public Relations Review
Volume 17; Issue 3
1
Public relations and marketing: Dividing the conceptual domain and operational turf
Glen M. Broom
,
Martha M. Lauzen
,
Kerry Tucker
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 516 KB
Your tags:
english, 1991
2
Public relations and marketing: An overview
Jim Van Leuven
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 205 KB
Your tags:
english, 1991
3
Marketing communications in the post-advertising era
Robert L. Dilenschneider
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 789 KB
Your tags:
english, 1991
4
Integrated marketing communications: A new master's degree concept
Clarke Caywood
,
Raymond Ewing
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 619 KB
Your tags:
english, 1991
5
Imperialism and encroachment in public relations
Martha M. Lauzen
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 825 KB
Your tags:
english, 1991
6
Conceptual differences in public relations and marketing: The case of health-care organizations
James E. Grunig
,
Larissa A. Grunig
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 1.66 MB
Your tags:
english, 1991
7
Corporate organizing strategies and the scope of public relations departments
Jim Van Leuven
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 1.02 MB
Your tags:
english, 1991
8
Communication functions performed by public relations and marketing practitioners
Christopher H. Spicer
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 986 KB
Your tags:
english, 1991
9
The marketer's guide to public relations: How today's top companies are using the new public relations to gain a competitive edge: Thomas L. Harris New York, NY: John Wiley & Sons, 1991, $27.95
Clarke Caywood
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 226 KB
Your tags:
english, 1991
10
International marketing strategies: Erik Wiklund New York: McGraw-Hill, 195 pp.
Stephen H. Baer
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 156 KB
Your tags:
english, 1991
11
Public relations in practice: Danny Moss, Editor London and New York: Routledge, 1990, 209 pp.
Melvin L. Sharpe
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 149 KB
Your tags:
english, 1991
12
FDR and the news media: Betty Houchin Winfield Urbana and Chicago: University of Illinois Press, 1990
Frank Winston Wylie
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 244 KB
Your tags:
english, 1991
13
Television access and political power: The networks, the presidency, and the ‘loyal opposition’: Joe S. Foote New York: Praeger, 1990, 212 pp., $42.95
William A. Mulligan
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 162 KB
Your tags:
english, 1991
14
Political quotations: Daniel B. Baker, Editor Detroit: Gail Research Inc., 1990
Frank Winston Wylie
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 156 KB
Your tags:
english, 1991
15
Future work: Joseph F. Coates, Jennifer Jarratt, and John B. Mahaffie San Francisco: Jossey-Bass Inc., 1990,418 pp., $42.50
Stephen H. Baer
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 144 KB
Your tags:
english, 1991
16
Morality and the law: Robert M. Baird and Stuart E. Rosenbaum, Editors Buffalo, NY: Prometheus Books, 1988, 148 pp.
Coral M. Ohi
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 143 KB
Your tags:
english, 1991
17
Software reviews
Rick Fischer
Journal:
Public Relations Review
Year:
1991
Language:
english
File:
PDF, 742 KB
Your tags:
english, 1991
1
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