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Volume 34; Issue 4
Main
Public Relations Review
Volume 34; Issue 4
Public Relations Review
Volume 34; Issue 4
1
Announcement
Journal:
Public Relations Review
Year:
2008
File:
PDF, 63 KB
Your tags:
2008
2
Consumer health crisis management: Apple's crisis responsibility for iPod-related hearing loss
Sun-A Park
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2008
3
From aspiring presidential candidate to accidental racist? An analysis of Senator George Allen's image repair during his 2006 reelection campaign
Brooke Fisher Liu
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 147 KB
Your tags:
english, 2008
4
PR practitioners’ cultural capital: An initial study and implications for research and practice
Lee Edwards
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 158 KB
Your tags:
english, 2008
5
Walk the line: Active Moms define corporate social responsibility
Amy O’Connor
,
Michelle Shumate
,
Mark Meister
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 174 KB
Your tags:
english, 2008
6
Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships
Hyojung Park
,
Bryan H. Reber
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 102 KB
Your tags:
english, 2008
7
Contingency, conflict, crisis: Strategy selection of religious public relations professionals
Jae-Hwa Shin
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2008
8
Information subsidies and agenda-building during the Israel–Lebanon crisis
Kaye D. Sweetser
,
Charles W. Brown
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2008
9
Public relations and tourism: Fighting for the role of public relations in tourism
Assumpció Huertas
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 98 KB
Your tags:
english, 2008
10
Krafting the obesity message: A case study in framing and issues management
Keren Darmon
,
Kathy Fitzpatrick
,
Carolyn Bronstein
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 149 KB
Your tags:
english, 2008
11
Public relations’ place in corporate social responsibility: Practitioners define their role
Soo-Yeon Kim
,
Bryan H. Reber
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 129 KB
Your tags:
english, 2008
12
Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign
Spiro Kiousis
,
Arlana Shields
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 151 KB
Your tags:
english, 2008
13
Empowering the activist: Using framing devices on activist organizations’ web sites
Lynn M. Zoch
,
Erik L. Collins
,
Hilary Fussell Sisco
,
Dustin H. Supa
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2008
14
Civic responsibility in a risk democracy
Shari R. Veil
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 123 KB
Your tags:
english, 2008
15
Comparing advertising and editorials: An experimental study in TV and print
Tkalac Verčič
,
Dejan Verčič
,
Kristina Laco
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 163 KB
Your tags:
english, 2008
16
Dangerous liaison or perfect match?: Public relations and social marketing
David McKie
,
Margalit Toledano
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 164 KB
Your tags:
english, 2008
17
Issues management and inoculation: Tylenol’s responsible dosing advertising
Shari R. Veil
,
Michael L. Kent
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 132 KB
Your tags:
english, 2008
18
B. Richards, ,Emotional Governance: Politics, Media and Terror (2007) Palgrave Macmillan,Houndsmills, UK and New York, NY pp. 220, hardcover, $74.95.
Robert E. Brown
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 54 KB
Your tags:
english, 2008
19
K.D. Paine, ,Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success (2007) KD Paine,Berlin, NH xxiv + 202 pp., paper, $29.95.
Tiffany Derville Gallicano
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 56 KB
Your tags:
english, 2008
20
Ronald D. Smith, ,Becoming a Public Relations Writer: A Writing Process Guidebook for the Profession 3rd ed. (2008) Routledge,New York and London 440 pp. $49.50.
Robert E. Brown
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 55 KB
Your tags:
english, 2008
21
William Kornhauser, ,The Politics of Mass Society (2008 (1959)) Transaction Publishers,New Brunswick, NJ/London 256 pp., $29.95.
Robert E. Brown
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 100 KB
Your tags:
english, 2008
22
Eli Avraham, Eran Ketter, ,Media strategies for marketing places in crisis: Improving the image of cities, countries and tourist destinations (2008) Butterworth-Heinemann,Oxford, UK 231 pp., paper, $49.95.
Kevin Keenan
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 47 KB
Your tags:
english, 2008
23
PR practitioners’ use of social media tools and communication technology
Nina Eyrich
,
Monica L. Padman
,
Kaye D. Sweetser
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 94 KB
Your tags:
english, 2008
24
Does familiarity breed contempt?: Analyses of the relationship among company familiarity, company reputation, company citizenship, and company personality on corporate equity
Tina McCorkindale
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 114 KB
Your tags:
english, 2008
25
Editorial Board
Journal:
Public Relations Review
Year:
2008
Language:
english
File:
PDF, 30 KB
Your tags:
english, 2008
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