Volume 24; Issue 2

1

Investigating the Cross-Category Effects of Store Brands

Year:
2004
Language:
english
File:
PDF, 91 KB
english, 2004
3

The Nature and Benefits of National Brand/Private Label Competition

Year:
2004
Language:
english
File:
PDF, 134 KB
english, 2004
5

Does Store Brand Patronage Improve Store Patronage?

Year:
2004
Language:
english
File:
PDF, 102 KB
english, 2004
6

Introduction to RIO Symposium Issue on Store Brands

Year:
2004
Language:
english
File:
PDF, 24 KB
english, 2004