Volume 2; Issue 1

Review of Marketing Science

Volume 2; Issue 1

1

Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry

Prasad, Ashutosh, Bronnenberg, Bart, Mahajan, Vijay

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 402 KB

english, 2004

2

Holding Company Cost Economies in the Global Advertising and Marketing Services Business

Silk, Alvin J., Berndt, Ernst R.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 712 KB

english, 2004

3

A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest

Batsell, Richard R.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 320 KB

english, 2004

4

Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test

Lee, Sang-Yong T., Png, Ivan P.L.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 266 KB

english, 2004

5

The Relationship between Market Share and Information in a High-Tech Industry

Theoharakis, Vasilis, Vakratsas, Demetrios, Wong, Veronica

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 273 KB

english, 2004

6

Durable Good, Extended Warranty and Channel Coordination

Desai, Preyas S, Padmanabhan, Paddy

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 474 KB

english, 2004

7

Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior

Kim, Jin Gyo, Menzefricke, Ulrich, Feinberg, Fred M.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.67 MB

english, 2004

8

Long-term Profit Impact Of Integrated Marketing Communications Program

Raman, Kalyan, Naik, Prasad A.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 329 KB

english, 2004