Volume 22; Issue 1

1

Emotions and sponsorship

Year:
2010
Language:
english
File:
PDF, 263 KB
english, 2010
2

Sponsoring the Beijing Olympic Games

Year:
2010
Language:
english
File:
PDF, 304 KB
english, 2010
4

Building global football brand equity

Year:
2010
Language:
english
File:
PDF, 200 KB
english, 2010
6

Product effects on endorser image

Year:
2010
Language:
english
File:
PDF, 186 KB
english, 2010