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Volume 24; Issue 4
Main
Services Marketing Quarterly
Volume 24; Issue 4
Services Marketing Quarterly
Volume 24; Issue 4
1
Classifying Services by Tangibility/Intangibility of Attributes and Benefits
Miller, Darryl W.
,
Foust, Jacque E.
Journal:
Services Marketing Quarterly
Year:
2003
Language:
english
File:
PDF, 665 KB
Your tags:
english, 2003
2
Operationalizing the Service Quality Construct
Olorunniwo, Festus
,
Hsu, Maxwell K.
,
Udo, Godwin J.
Journal:
Services Marketing Quarterly
Year:
2003
Language:
english
File:
PDF, 671 KB
Your tags:
english, 2003
3
Modelling Consumer Views of Automated Banking Channels
Snee, Helena R.
,
Moutinho, Luiz A.
,
Chien, Charles
,
Jozsal, Laszlo
,
Goode, Mark M. H.
Journal:
Services Marketing Quarterly
Year:
2003
Language:
english
File:
PDF, 668 KB
Your tags:
english, 2003
4
A Marketing Resource-Based Model of International Market Entry and Expansion for Professional Services Firms
Laird, Kenneth R.
,
Kirsch, Robert J.
,
Evans, Thomas G.
Journal:
Services Marketing Quarterly
Year:
2003
Language:
english
File:
PDF, 663 KB
Your tags:
english, 2003
5
Managing Customer Price Perceptions
Jiang, Pingjun
Journal:
Services Marketing Quarterly
Year:
2003
Language:
english
File:
PDF, 748 KB
Your tags:
english, 2003
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