Volume 28; Issue 4

Strategy & Leadership

Volume 28; Issue 4
1

Value nets: reinventing the rusty supply chain for competitive advantage

Bovet, David, Martha, Joseph
Journal:
Strategy & Leadership
Year:
2000
Language:
english
File:
PDF, 695 KB
english, 2000
2

Cyberbranding: leveraging your brand on the Internet

Bergstrom, Alan
Journal:
Strategy & Leadership
Year:
2000
Language:
english
File:
PDF, 441 KB
english, 2000
3

The power of the brand

Davis, Scott M.
Journal:
Strategy & Leadership
Year:
2000
Language:
english
File:
PDF, 281 KB
english, 2000
4

To build brand equity, marketing alone is not enough

Schreuer, Richard
Journal:
Strategy & Leadership
Year:
2000
Language:
english
File:
PDF, 430 KB
english, 2000
5

E‐transformation basics: key to the new economy

Sharma, Panna
Journal:
Strategy & Leadership
Year:
2000
Language:
english
File:
PDF, 317 KB
english, 2000