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Volume 10; Issue 1
Main
The Marketing Review
Volume 10; Issue 1
The Marketing Review
Volume 10; Issue 1
1
A perusal of extant literature on market orientation – concern for its implementation
Kaur, Gurjeet
,
Gupta, Mahesh C
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 137 KB
Your tags:
english, 2010
2
A critical account of the process of branding: towards a synthesis
El-Amir, Ayman
,
Burt, Steve
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 152 KB
Your tags:
english, 2010
3
Measuring marketing performance: a review and a framework
Gao, Yuhui
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 157 KB
Your tags:
english, 2010
4
Product line sub-branding versus company as the brand in services
Rahman, Kaleel
,
Areni, Charles S
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 83 KB
Your tags:
english, 2010
5
Influence of product life cycle stage on consideration set size: the case of 'think products'
Kikuchi, Fumiaki
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 96 KB
Your tags:
english, 2010
6
Marketing out of the recession: recovery is coming, but things will never be the same again
Piercy, Nigel F
,
Cravens, David W
,
Lane, Nikala
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 110 KB
Your tags:
english, 2010
7
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2010
Language:
english
File:
PDF, 47 KB
Your tags:
english, 2010
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