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Volume 11; Issue 1
Main
The Marketing Review
Volume 11; Issue 1
The Marketing Review
Volume 11; Issue 1
1
Brand salience not brand science: a brand narrative approach to sustaining brand longevity
Smith, Terry
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 112 KB
Your tags:
english, 2011
2
Logistic Regression: An advancement of predicting consumer purchase propensity
Yeung, Ruth M.W.
,
Yee, Wallace M.S.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 86 KB
Your tags:
english, 2011
3
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 39 KB
Your tags:
english, 2011
4
To blow one's trumpet or not? A case study of a coaching institute in the educational services industry
Singh, R.
,
Sinha, Alok Kumar
,
Sharma, A.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 246 KB
Your tags:
english, 2011
5
Measuring marketing effectiveness: an agenda for SMEs
Brooks, Neil
,
Simkin, Lyndon
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 130 KB
Your tags:
english, 2011
6
A symbolic eco-friendly solution case study of shoplifting through technology and consumer behaviour changes
Pate, Sharon S.
,
Adams, Melinda K.
,
Meyer, Sonya S.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 91 KB
Your tags:
english, 2011
7
A conceptual framework for the Service Recovery Paradox
Krishna, A.
,
Dangayach, G.S.
,
Jain, R.
Journal:
The Marketing Review
Year:
2011
Language:
english
File:
PDF, 220 KB
Your tags:
english, 2011
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