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Volume 12; Issue 3
Main
The Marketing Review
Volume 12; Issue 3
The Marketing Review
Volume 12; Issue 3
1
Co-destruction of value in context: Cases from retail banking
Worthington, Steve
,
Durkin, Mark
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 95 KB
Your tags:
english, 2012
2
Editorial
Egan, John
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 40 KB
Your tags:
english, 2012
3
Reviewing and conceptualising customer-perceived value
Chang, Connie
,
Dibb, Sally
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 120 KB
Your tags:
english, 2012
4
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)
Kanitz, Christopher
,
Burmann, Christoph
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 110 KB
Your tags:
english, 2012
5
Anchored in the story: The core of human understanding, branding, education, socialisation and the shaping of values
Kadembo, Ernest M.
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 76 KB
Your tags:
english, 2012
6
Determining customer loyalty: Review and model
Agrawal, Richa
,
Gaur, Sanjaya S.
,
Narayanan, Archana
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2012
7
Compulsive buying: Literature review and suggestions for future research
Kearney, Matthew
,
Stevens, Lorna
Journal:
The Marketing Review
Year:
2012
Language:
english
File:
PDF, 103 KB
Your tags:
english, 2012
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