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Volume 2; Issue 1
Main
The Marketing Review
Volume 2; Issue 1
The Marketing Review
Volume 2; Issue 1
1
The Idiosyncrasies of New Product Adoption for Technologically Innovative Offerings
Littler, Dale
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 98 KB
Your tags:
english, 2001
2
Marketing to Children: A Guide for Students and Practitioners - Part 2
Cowell, Paul
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 93 KB
Your tags:
english, 2001
3
Book Reviews
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 29 KB
Your tags:
english, 2001
4
To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing
Harris, Phil
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 112 KB
Your tags:
english, 2001
5
"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research
Nancarrow, Clive
,
Brace, Ian
,
Wright, Len Tiu
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 89 KB
Your tags:
english, 2001
6
Art or Science? Fifty Years of Marketing Debate
Brown, Stephen
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 195 KB
Your tags:
english, 2001
7
Grounded Theory: A Magical Formula or a Potential Nightmare
Goulding, Christina
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 77 KB
Your tags:
english, 2001
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