Volume 2; Issue 1

The Marketing Review

Volume 2; Issue 1
1

The Idiosyncrasies of New Product Adoption for Technologically Innovative Offerings

Littler, Dale
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 98 KB
english, 2001
2

Marketing to Children: A Guide for Students and Practitioners - Part 2

Cowell, Paul
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 93 KB
english, 2001
3

Book Reviews

Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 29 KB
english, 2001
4

To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing

Harris, Phil
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 112 KB
english, 2001
6

Art or Science? Fifty Years of Marketing Debate

Brown, Stephen
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 195 KB
english, 2001
7

Grounded Theory: A Magical Formula or a Potential Nightmare

Goulding, Christina
Journal:
The Marketing Review
Year:
2001
Language:
english
File:
PDF, 77 KB
english, 2001