Volume 5; Issue 4

The Marketing Review

Volume 5; Issue 4
1

Place Branding: A Review of Trends and Conceptual Models

Kavaratzis, Mihalis
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 156 KB
english, 2005
2

The Processing and Pedagogy of Marketing Simulations

Tonks, David G.
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 156 KB
english, 2005
4

Be a Winner Not a Loser: Experimental Evidence of Winner's curse

Chua, Clare, Luk, Peter
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 178 KB
english, 2005
5

Book Review

Wilson-Youlden, Lavinia
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 90 KB
english, 2005
6

No Tale, No Sale: A Novel Approach to Marketing Communication

Patterson, Anthony, Brown, Stephen
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 177 KB
english, 2005
7

Editorial

Blythe, Jim
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 74 KB
english, 2005
8

An Early Painter's Persona as Metaphor

Rentschler, Ruth
Journal:
The Marketing Review
Year:
2005
Language:
english
File:
PDF, 175 KB
english, 2005