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Volume 7; Issue 1
Main
The Marketing Review
Volume 7; Issue 1
The Marketing Review
Volume 7; Issue 1
1
Redefining the nature and format of the marketing communications mix
Hughes, Graham
,
Fill, Chris
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 136 KB
Your tags:
english, 2007
2
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 48 KB
Your tags:
english, 2007
3
Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
Osaki, Takanori
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 76 KB
Your tags:
english, 2007
4
How do marketing academics view research as opposed to teaching? A projective technique puts some qualitative flesh on the quantitative bones
Boddy, Clive
,
Ennis, Sean
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 146 KB
Your tags:
english, 2007
5
Book Review
Vandewalle, Ian
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 43 KB
Your tags:
english, 2007
6
The role of situational variables in online grocery shopping in the UK
Robinson, Helen
,
Dall'Olmo Riley, Francesca
,
Rettie, Ruth
,
Rolls-Willson, Gill
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 123 KB
Your tags:
english, 2007
7
Purchases in provider mode: the case of children's music education
Kubacki, Krzysztof
,
Moss, Gloria
,
Parkes, Elizabeth Lloyd
Journal:
The Marketing Review
Year:
2007
Language:
english
File:
PDF, 130 KB
Your tags:
english, 2007
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