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Volume 8; Issue 3
Main
The Marketing Review
Volume 8; Issue 3
The Marketing Review
Volume 8; Issue 3
1
A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian
,
Ting, Lucy
,
Palmer, Adrian
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 152 KB
Your tags:
english, 2008
2
Are marketing's metaphors good for it?
Brown, Stephen
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 89 KB
Your tags:
english, 2008
3
Integrated Internal Marketing Communication (IIMC)
Ferdous, Ahmed Shahriar
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2008
4
Media convergence and the evolving media business model: an overview and strategic opportunities
McPhillips, Simon
,
Merlo, Omar
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 102 KB
Your tags:
english, 2008
5
East and West: the successful integration of cultures at Shangri-La, Sydney
Heffernan, Troy
,
Droulers, Marcelle
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 99 KB
Your tags:
english, 2008
6
Editorial
Blythe, Jim
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 47 KB
Your tags:
english, 2008
7
Psychographic segmentation in the financial services context: a theoretical framework
Andronikidis, Andreas
Journal:
The Marketing Review
Year:
2008
Language:
english
File:
PDF, 127 KB
Your tags:
english, 2008
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