Volume 5; Issue 2

Young Consumers Insight and Ideas for Responsible Marketers

Volume 5; Issue 2
1

The challenge of advertising to children

Fletcher, Winston
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 178 KB
english, 2004
2

What advertising means to children

Duff, Rosemary
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 282 KB
english, 2004
3

Millennials ‐ the new media generation

Geraci, John C., Nagy, Judit
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 109 KB
english, 2004
4

Advertising to children in Sweden

Plogell, Michael, Sundström, Jesper
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 135 KB
english, 2004
5

Understanding children’s responses to TV

Caret, Nicki
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 206 KB
english, 2004
6

KGOY reconsidered: kids just want to be kids

Kurnit, Paul
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 79 KB
english, 2004
8

Cool for kids but hot on health

Owen, Nicky
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 149 KB
english, 2004
9

Do we really want to be ruled by fatheads?

Ambler, Tim
Journal:
Young Consumers Insight and Ideas for Responsible Marketers
Year:
2004
Language:
english
File:
PDF, 163 KB
english, 2004