Volume 16; Issue 4

Recherche et Applications en Marketing

Volume 16; Issue 4
3

Front Matter

Journal:
Recherche et Applications en Marketing
Year:
2001
File:
PDF, 1.56 MB
2001
5

ABSTRACTS

Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
english
File:
PDF, 243 KB
english, 2001
6

Back Matter

Journal:
Recherche et Applications en Marketing
Year:
2001
File:
PDF, 1.27 MB
2001
8

Erratum

Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 54 KB
french, 2001
9

BIBLIOGRAPHIE: Publicite: Theories, acteurs et methodes

Pecheux, C.
Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 43 KB
french, 2001
11

FICHES DE THESES

Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 110 KB
french, 2001
13

BIBLIOGRAPHIE: Strategies de service: E-business, supply chain

Pache, G.
Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 55 KB
french, 2001
14

Co-branding: clarification du concept

Cegarra, J.-J., Michel, G.
Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 146 KB
french, 2001
16

FICHES DE THÈSES

Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 1.05 MB
french, 2001
21

Publicité: Théories, acteurs et méthodesby Eric Vernette

Review by: Claude Pecheux
Journal:
Recherche et Applications en Marketing
Year:
2001
Language:
french
File:
PDF, 366 KB
french, 2001