Volume 6; Issue 1

Arts and the Market

Volume 6; Issue 1
2

eWOM in the performing arts: exploratory insights for the marketing of theaters

Hausmann, Andrea, Poellmann, Lorenz
Journal:
Arts and the Market
Year:
2016
Language:
english
File:
PDF, 492 KB
english, 2016
3

Segmentation of infrequent performing arts consumers

Kolhede, Eric John, Gomez-Arias, J. Tomas
Journal:
Arts and the Market
Year:
2016
Language:
english
File:
PDF, 227 KB
english, 2016
4

A sensemaking perspective on arts sponsorship decisions

Daellenbach, Kate, Zander, Lena, Thirkell, Peter
Journal:
Arts and the Market
Year:
2016
Language:
english
File:
PDF, 226 KB
english, 2016
5

Branded app implementation at the London Symphony Orchestra

Gosling, Victoria, Crawford, Garry, Bagnall, Gaynor, Light, Ben
Journal:
Arts and the Market
Year:
2016
Language:
english
File:
PDF, 262 KB
english, 2016