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Volume 9; Issue 2
Main
GfK Marketing Intelligence Review
Volume 9; Issue 2
GfK Marketing Intelligence Review
Volume 9; Issue 2
1
Social TV: How Social Media Activity Interacts With TV Advertising
Fossen, Beth L.
,
Schweidel, David A.
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 6.05 MB
Your tags:
english
2
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
Dubois, David
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 7.21 MB
Your tags:
english
3
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Andrews, Michelle
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 5.91 MB
Your tags:
english
4
Here Comes the Hyper-Connected Augmented Consumer
Stephen, Andrew T.
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 3.85 MB
Your tags:
english
5
Brand Communication in a Digitalized World
Kecskes, Robert
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 2.60 MB
Your tags:
english
6
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Bart, Yakov
Journal:
GfK Marketing Intelligence Review
Language:
english
File:
PDF, 4.40 MB
Your tags:
english
7
Recreating Intimacy With Connected Consumers
Stephen, Andrew
,
Ahmad, Yasmeen
Journal:
GfK Marketing Intelligence Review
Year:
2017
File:
PDF, 1.97 MB
Your tags:
2017
8
Editorial: Connected Consumer
Stephen, Andrew T.
Journal:
GfK Marketing Intelligence Review
Year:
2017
File:
PDF, 573 KB
Your tags:
2017
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