Volume 3; Issue 2

Journal of Marketing Behavior

Volume 3; Issue 2

1

The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions

Cohen, Joel B., Eduardo B., Andrade

Journal:

Journal of Marketing Behavior

Year:

2018

Language:

english

File:

PDF, 389 KB

english, 2018

2

Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance

>Köcher, Sarah, >Köcher, Sören

Journal:

Journal of Marketing Behavior

Year:

2018

Language:

english

File:

PDF, 481 KB

english, 2018

3

Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization

Chen, Haipeng (Allan), Sun, Haoying

Journal:

Journal of Marketing Behavior

Year:

2018

Language:

english

File:

PDF, 395 KB

english, 2018

4

Do Small Firms Pay to Stay? An Experimental Investigation

Mahmood, Ammara, Vulkan, Nir

Journal:

Journal of Marketing Behavior

Year:

2018

Language:

english

File:

PDF, 913 KB

english, 2018