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Volume 3; Issue 2
Main
Journal of Marketing Behavior
Volume 3; Issue 2
Journal of Marketing Behavior
Volume 3; Issue 2
1
The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions
Cohen, Joel B.
,
Eduardo B., Andrade
Journal:
Journal of Marketing Behavior
Year:
2018
Language:
english
File:
PDF, 389 KB
Your tags:
english, 2018
2
Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance
>Köcher, Sarah
,
>Köcher, Sören
Journal:
Journal of Marketing Behavior
Year:
2018
Language:
english
File:
PDF, 481 KB
Your tags:
english, 2018
3
Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization
Chen, Haipeng (Allan)
,
Sun, Haoying
Journal:
Journal of Marketing Behavior
Year:
2018
Language:
english
File:
PDF, 395 KB
Your tags:
english, 2018
4
Do Small Firms Pay to Stay? An Experimental Investigation
Mahmood, Ammara
,
Vulkan, Nir
Journal:
Journal of Marketing Behavior
Year:
2018
Language:
english
File:
PDF, 913 KB
Your tags:
english, 2018
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