Direct Marketing An International Journal
Publisher: | Emerald Group Publishing Limited |
ISSN: | 1750-5933 |
Description:
Direct Marketing: An International Journal is one the worlds premier publications specifically produced for academics, business practitioners, and others engaged in direct and multi-channel marketing activities. The journal combines basic academic research with practitioner-focused best practices application-based content. Published quarterly, it is a vital source of information for any individual or organization, whether academic or practitioner-focused, involved in direct or multi-channel marketing.
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