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Volume 9; Issue 2

All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India

Obsessions with Fair Skin: Color Discourses in Indian Advertising

Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male

Volume 9; Issue 2

Advertising & Society Review

All's Fair in Love and Cream: A Cultural Case Study of Fair &amp; Lovely in India

Obsessions with Fair Skin: Color Discourses in Indian Advertising

Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male

All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India