Volume 4; Issue 3

EuroMed Journal of Business

Volume 4; Issue 3

1

Building brand equity: the genetic coding of Mediterranean brands

Papasolomou, Ioanna, Cuomo, Maria Teresa, Metallo, Gerardo, Tortora, Debora, Testa, Mario, Kitchen, Philip J.

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 136 KB

english, 2009

2

Integrated marketing communications

Papasolomou, Ioanna, Navarro, Angeles, Sicilia, Maria, Delgado‐Ballester, Elena

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 351 KB

english, 2009

3

Climate change: a social and commercial marketing communications challenge

Papasolomou, Ioanna, Peattie, Ken, Peattie, Sue, Ponting, Cerys

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 173 KB

english, 2009

4

Cypriot parental perceptions of children's internet usage

Papasolomou, Ioanna, Liu, Wen‐Ling, Kitchen, Philip, Moskovos, Argyris

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 199 KB

english, 2009

5

Can retail bank‐client relationships be developed online?

Papasolomou, Ioanna, Ioannou, Myria, Zolkiewski, Judy

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 99 KB

english, 2009

6

Men and women as public relation managers in Greece and Turkey

Papasolomou, Ioanna, Panigyrakis, G. George, Athanasios Poulis, G.

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 202 KB

english, 2009