Volume 6; Issue 1

EuroMed Journal of Business

Volume 6; Issue 1

1

Cultural factors affecting consumer behaviour: a new perception model

Pantano, Eleonora

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 194 KB

english, 2011

2

Promotional channels of FMCG firms and tourism

Poulis, Konstantinos, Poulis, Efthimios

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 283 KB

english, 2011

3

The role of portfolio diversification in the hotel industry

Giannotti, Claudio, Mattarocci, Gianluca, Spinelli, Luca

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 570 KB

english, 2011

4

Is there new evidence to show that product and international diversification influence SMEs' performance?

Muñoz‐Bullón, Fernando, Sanchez‐Bueno, Maria J.

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 191 KB

english, 2011

5

Connecting the Mediterranean system of innovation: a functional perspective

Lopez‐Vega, Henry, Ramis‐Pujol, Juan

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 185 KB

english, 2011

6

Building brand equity with environmental communication: an empirical investigation in France

Benoit‐Moreau, Florence, Parguel, Béatrice

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 219 KB

english, 2011

7

Assessing the consumer's choice of purchase channel in the tourism sector

Izquierdo‐Yusta, Alicia, Pilar Martínez‐Ruiz, María

Journal:

EuroMed Journal of Business

Year:

2011

Language:

english

File:

PDF, 235 KB

english, 2011