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Volume 36; Issue 5/6

European Journal of Marketing

Volume 36; Issue 5/6
1

Tribal marketing

Cova, Bernard, Cova, Véronique
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 835 KB
english, 2002
2

Societal marketing and morality

Crane, Andrew, Desmond, John
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 325 KB
english, 2002
4

The societal conundrum of intellectual property rights

Shultz, Clifford J., Nill, Alexander
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 286 KB
english, 2002
5

Elegy on the death of marketing

Holbrook, Morris B., Hulbert, James M.
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 416 KB
english, 2002
6

Communicative campaigns to effect anti‐slavery and fair trade

McDonagh, Pierre
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 439 KB
english, 2002
7

AIDS and community‐based organizations: the marketing of therapeutic discourse

Kates, Steven M.
Journal:
European Journal of Marketing
Year:
2002
Language:
english
File:
PDF, 203 KB
english, 2002