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Volume 54; Issue 7
Main
European Journal of Marketing
Volume 54; Issue 7
European Journal of Marketing
Volume 54; Issue 7
1
The importance of context in understanding football fansâ reactions to corporate stadia naming rights sponsorships
Gillooly, Leah
,
Medway, Dominic
,
Warnaby, Gary
,
Grimes, Tony
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 234 KB
Your tags:
2020
2
Expanding customer engagement: the role of negative engagement, dual valences and contexts
Naumann, Kay
,
Bowden, Jana
,
Gabbott, Mark
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 560 KB
Your tags:
2020
3
Familiness, social capital and market orientation in the family firm
MartÃn-Santana, Josefa D.
,
Cabrera-Suárez, M. Katiuska
,
Déniz-Déniz, M. de la Cruz
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 538 KB
Your tags:
2020
4
Brand negativity: a relational perspective on anti-brand community participation
Dessart, Laurence
,
Veloutsou, Cleopatra
,
Morgan-Thomas, Anna
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 395 KB
Your tags:
2020
5
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand
Kemp, Elyria
,
Briggs, Elten
,
Anaza, Nwamaka A.
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 331 KB
Your tags:
2020
6
On repositioning customer support services: some food for further thought
Parasuraman, A.
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 59 KB
Your tags:
2020
7
Lonely heart? Warm it up with love: the effect of loneliness on singlesâ and non-singlesâ conspicuous consumption
Liu, Wei
,
Guo, Zhaoyang
,
Chen, Rui
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 487 KB
Your tags:
2020
8
Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams
Gounaris, Spiros
,
Chryssochoidis, George
,
Boukis, Achilleas
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 465 KB
Your tags:
2020
9
Taking measure: the link between metrics and marketingâs exploitative and explorative capabilities
Nath, Pravin
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 399 KB
Your tags:
2020
10
Employee adaptive and proactive service recovery: a configurational perspective
Silva, Graca Miranda
,
Coelho, Filipe
,
Lages, Cristiana R.
,
Reis, Marta
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 258 KB
Your tags:
2020
11
Repositioning the customer support services: the next frontier of competitive advantage
Sheth, Jagdish
,
Jain, Varsha
,
Ambika, Anupama
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 623 KB
Your tags:
2020
12
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving
Septianto, Felix
,
Nallaperuma, Kaushalya
,
Bandyopadhyay, Argho
,
Dolan, Rebecca
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 403 KB
Your tags:
2020
13
Tailoring service recovery messages to consumersâ affective states
Hill Cummings, Krista
,
Yule, Jennifer A.
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 1.38 MB
Your tags:
2020
14
Customer support servicesâ next horizon: a commentary
Berry, Len
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 63 KB
Your tags:
2020
15
The organization of customer support services
Sharma, Arun
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 52 KB
Your tags:
2020
16
Customer support services: more than administrative support â it has to be strategic!
Crittenden, Victoria
Journal:
European Journal of Marketing
Year:
2020
File:
PDF, 53 KB
Your tags:
2020
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