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Volume 7; Issue 3
Main
African Journal of Marketing Management
Volume 7; Issue 3
African Journal of Marketing Management
Volume 7; Issue 3
1
Customer base management in a prepaid mobile market: Usage risk and usage opportunity model
Adeolu, O Dairo
Journal:
African Journal of Marketing Management
Year:
2015
Language:
english
File:
PDF, 238 KB
Your tags:
english, 2015
2
Impact of different facets of product involvement and consideration set on teens family purchase decision making: A multivariate analysis
Debasis, Bhattacharya
,
Dipak, Saha
Journal:
African Journal of Marketing Management
Year:
2015
Language:
english
File:
PDF, 183 KB
Your tags:
english, 2015
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