Volume 15; Issue 4

Agribusiness

Volume 15; Issue 4
3

Symposium on commodity promotion research: Introductory remarks

Henry W. Kinnucan, John P. Nichols
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 8 KB
english, 1999
4

The science and art of promotion evaluation

George C. Davis
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 72 KB
english, 1999
5

On improving econometric analyses of generic advertising impacts

William G. Tomek, Harry M. Kaiser
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 48 KB
english, 1999
6

Explaining the differences between two previous meat generic advertising studies

Nouhoun Coulibaly, B. Wade Brorsen
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 58 KB
english, 1999
7

Evaluating the beef promotion checkoff: The robustness of the conclusions

Ronald W. Ward
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 41 KB
english, 1999
8

Measurement of advertising effectiveness using alternative measures of advertising exposure

Chanjin Chung, Harry M. Kaiser
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 116 KB
english, 1999
9

Commodity checkoff programs as alternative producer investment opportunities: The case of soybeans

Gary W. Williams
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 72 KB
english, 1999
10

Food processing: An industrial powerhouse in transition, by John M. Connor and William A. Schiek

Richard L. Kilmer
Journal:
Agribusiness
Year:
1999
Language:
english
File:
PDF, 10 KB
english, 1999