Volume 11; Issue 3-4

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Health Marketing Quarterly
Volume 11; Issue 3-4

Health Marketing Quarterly

Volume 11; Issue 3-4

1

"This Is Your Brain on Drugs":

Cutler, Bob D., Thomas, Edward G.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 571 KB

english, 1994

2

Marketing in Shades of Green or Color the Trend in Marketing-Green

Coleman, Linda Jane

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 214 KB

english, 1994

3

Disease Demarketing

Golden, Linda L., Suder, Andrea J.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 634 KB

english, 1994

4

Serving Patient Needs While Implementing Cost Effectiveness Programs in Health Care Administration

Tootelian, Dennis H.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 413 KB

english, 1994

5

Prospecting for Customers in the Small Employer Market

Christianson, Jon B., Liu, Chuan-Fen, Schroeder, Coleen M.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 563 KB

english, 1994

6

Older Consumers' Perceptions of Health Care Information Sources

Strutton, David, Tanner, John R.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 695 KB

english, 1994

7

Understanding Innovation in Social Service Delivery System

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 453 KB

english, 1994

8

Veterinarians' Attitudes Toward Advertising and Their Use of Various Marketing Practices

Stevens, Robert E., McConkey, C. William, Loudon, David L.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 441 KB

english, 1994

9

Aspects of Consumer Search for Health Information:

Bunn, Michele D.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 801 KB

english, 1994

10

The Effect of Scale Form Choice on Psychometric Properties of Patient Satisfaction Measurement

Meric, Havva J.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 368 KB

english, 1994

11

Innovative Prevention Programming:

Morose, L., Wnek, I., Campbell-Gavin, K.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 200 KB

english, 1994

12

The Media/Information Richness Model as Prescription for Some Health Care Service Ills

Mundt, JoNel, Driver, Russell W.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 518 KB

english, 1994

13

Factors Influencing the Choice of a New Dental Service Provider

Coleman, Wayne, Warren, William E., Huston, Richard

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 383 KB

english, 1994

14

Preface and Introduction

Winston, William J.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 118 KB

english, 1994

15

Learn from the Past for Future Marketing Success

Winston, William J.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 108 KB

english, 1994

16

Price

Dasgupta, Chanda Ghose, Ghose, Sanjoy

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 450 KB

english, 1994