Volume 12; Issue 4

Health Marketing Quarterly

Volume 12; Issue 4
1

Preface and Introduction

Winston, William J.
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 96 KB
english, 1995
3

A Segmentation Analysis of Consumer Uses of Health Information

Risker, D. Christopher
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 349 KB
english, 1995
4

Improving the Effectiveness of Condom Advertising:

Alden, Dana L., Crowley, Ayn E.
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 491 KB
english, 1995
5

Health Care in the 21st Century

Tootelian, Dennis H., Gaedeke, Ralph M.
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 409 KB
english, 1995
6

Containing Health Care Costs

Elliott, Clifford, Varon, Todd
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 342 KB
english, 1995
7

The Marketing of Physician's Services:

Leventhal, Richard C.
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 339 KB
english, 1995
8

Managed Care

Weinberg, David L., Goldman, Robert L
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 178 KB
english, 1995
9

New Drug Adoption Models

Agrawal, Madhu, Calantone, Roger J.
Journal:
Health Marketing Quarterly
Year:
1995
Language:
english
File:
PDF, 592 KB
english, 1995